Current customers can tell you what you’re doing right and ex-customers can speak about what you’re doing wrong. If you listen carefully you’ll learn what each group needs and how they make purchase decisions; information you can use to your advantage.

To get this valuable information on a budget, consider building low-cost “listening posts” on the Internet. Ask customers to take a Web-based survey or visit a chat room where they can discuss their needs. Use these forums to start an open and honest dialogue with, and between, customers.

Each time you have contact with a customer, create opportunities for feedback. Make everyone in your organization responsible for creating their own listening posts. Use the feedback to guide new promotional messages and new product offerings. If done right, you can see greater response from current customers and prospects alike.

Another easy way to build profitable client relationships? Let them know you value their business — especially your best customers. With the The Gold Card from OPEN^(SM), it’s never been easier to do so. You can redeem points forexclusive thank-you items to gift your customers, helping your business stand apart.

You earn one point for virtually every dollar you spend, and you won’t pay an annual fee your first year. Plus, you can save anywhere from 3%–25% when you use your Card with any of our OPEN Savings® partners, so you can save money while watching your points add up.

Apply now.

Posted in Money Management, Planning & Strategy