Why should a customer do business with you instead of a competitor? Do you provide the highest level of service, or are you the low-cost leader? Knowing what makes you unique in the market — your Unique Selling Proposition (U.S.P.) — is the first step to attracting customers.Craft a killer U.S.P. by knowing your market inside out. Talk to prospects and customers and research the competition — understand why some customers are attracted to the competitors and why others are not.

To become the market leader, describe what you can do for the customer better than anyone else. Be sure your U.S.P. truly captures your personal passion. Customers respond to passion, and it’s one thing that makes you truly unique. Having the backing of a solid Business Card is a great way to pursue your business passion with confidence. And what if your passion can save you money?

With the Simply Cash^® Business Card from American Express OPEN^SM, you can put more back into your business by getting cash back on virtually all your business purchases. You can earn 5% on automobile gas, office supplies, and wireless services, and 1% on virtually all other purchases, by simply swiping your Card. Cash back is automatically credited to your monthly statement. Make sure cash back is one of the factors that helps your business stand apart.

Apply now.