By definition, your brand is the distinctive name identifying your product, but beyond your name it’s the associations that people make when they think about you. It’s the telephone manner of your employees, the efficiency of your service and the memorable nature of the overall experience.

Branding is the most important element in any company’s dialogue with its customer. Branding is the face, voice and personality of your business. It signifies reputation, loyalty and emotional attachment, and any enterprise that pays no heed to the importance of branding risks anonymity and isolation. Essentially, branding is the promise you make based upon your core offering.

Your brand plays a key role in differentiating you from the competition, and helps communicate your key message to your consumer. Every touchpoint must reflect, reinforce, and reiterate your core brand strategy.

And remember, you’re always representing your business’s brand — even when paying for
dinner with a client.

With the Simply Cash^® Business Card from American Express OPEN^SM, you not only align your business with the recognized prestige of American Express, you also convey a sense of financial security to your vendors and customers alike.

You can enjoy complimentary access to over 125 airport clubs worldwide, and you can receive preferred treatment at over 550 of the finest hotels and resorts, including late checkout. Plus, you’ll save anywhere from 3%–25% when you use your Card with any of our OPEN Savings^® partners, helping cut down on fixed business expenses.

Apply now.