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Drowning in Red Ink, Er …. Let’s Call it Maroon
Mark Anderson | October 2nd, 2008 - 06:49 PM
(13) found this useful. Do you? 
Here’s the story behind this cartoon I created:
No one likes to give bad news. I remember perusing the business section, reading the phrase “drowning in red ink,” and thinking about how you’d spin really awful financial news: think “bailout” vs. “rescue.”
After a few different tries . . . Burgundy? Not quite right. Merlot? Wine connotations might confuse the gag.
Eventually, I landed on maroon and that seemed funniest to me.
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About the Author: Mark Anderson’s cartoons appear in publications including The Wall Street Journal and Harvard Business Review. Anderson is the creator of the popular cartoon website, Andertoons.com, where he licenses his cartoons for presentations, newsletters and other projects. He blogs at Andertoons blog.
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James | October 2nd, 2008 at 8:27 pm
So great, thanks for sharing.
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Mary Grace Ignacio | October 3rd, 2008 at 2:25 am
I’m sorry Mark, but I could not fully grasp the point here? Would you mind to share more about it?
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Andertoons | October 3rd, 2008 at 4:14 am
At the risk of explaining it to death (and thereby killing the gag) it’s just that the word maroon isn’t charged like red when it comes to business.
Hope that helps…
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Don | October 3rd, 2008 at 7:12 am
Nobody likes to hear the word “red” when it comes to business! Your cartoons always make me snicker out loud. Thanks for the laugh and keep em coming!
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Martin Lindeskog | October 3rd, 2008 at 7:20 am
Mark, You want to introduce a French ChestNut color?!
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Look Who is Appearing On The American Express OPEN Forum | Small Business Trends | October 10th, 2008 at 12:57 pm
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