[ RSS ] Subscribe to this page

Get expert advice on navigating the challenges of Today’s Economy.

Subscribe to the American Express OPEN Forum Blog RSS feed
Blogs Home  »

----------

The Changing Consumer Experience

Guy Kawasaki of How to Change the WorldGuy Kawasaki of How to Change the World | October 28th, 2008 - 08:58 AM
(66) found this useful. Do you? Yes

As a small business owner, you need to understand how technology is changing the customer experience. The folks at Razorfish wrote a report called “FEED: The Razorfish Consumer Experience Report” to help people understand these change and to explore the coming trends.

According to Razorfish, “…today’s consumer is more technically adept, open for experimentation and—most importantly—active than ever before.” Its recommendations include:

  1. “Act more like publishers, entertainment companies, or even party planners, than advertisers.”
  2. “Create content that engages and ‘reaches’ consumers across channels, provide valuable services over mere advertising, and master an increasingly complicated and expansive content distribution model.”
  3. “Rethink the way they create relationships (or conversations) with consumers before it’s too late.”

The report also examines the impact of widgets, RSS feeds, “advertising as a service,” Twitter, online video, iPhones, and new design standards. In short, this is something you should read to stay on top of Web technology and digital content. You can get it before your competitor by clicking here.

----------

Posted:

8:58 AM on Oct 28, 2008
By: Guy Kawasaki

Share This

 

----------

Comments

  1. James | October 28th, 2008 at 9:31 am

    The “FEED.pdf” file attached her appears to be corrupted.

    2. ----------

  2. John | October 28th, 2008 at 9:51 am

    sweet. thanks guy. definitely some points to ponder.

    3. ----------

  3. Jeff Payne | October 28th, 2008 at 10:46 am

    This is very insightful. My experience as a consultant is that most companies have a blind spot and they treat the customer like it is about them. Wrong. It is about the customer. What does the customer want. We throw the word relationship around so much that most think they have relationship when all they have is an acquaintance. A great book that every business owner or salesperson should read is Permission Marketing by Seth Godin. Seth shows you how to turn strangers into friends, and friends into customers. At Ascendworks.com we take what Seth has taught and we put it into practice.

    Jeff Payne
    Senior Advisor
    http://ascendworks.com
    jeff@ascendworks.com

    4. ----------

  4. eMarv | October 28th, 2008 at 11:40 am

    I also get the message that the PDF is corrupt.

    5. ----------

  5. Roger | October 28th, 2008 at 12:40 pm

    You can also view it online here:
    http://feed.razorfish.com

    6. ----------

  6. GARY | October 28th, 2008 at 12:57 pm

    That’s amazing! Razorfish is still in business?!

    7. ----------

  7. The Changing Consumer Experience? « A Dime a Dozen Small Business, Tech and Talk | October 28th, 2008 at 1:49 pm

    […] October 28, 2008 The Changing Consumer Experience? Posted by elliotross under business, marketing | Tags: Consumer, Guy Kawasaki |   Guy Kawasaki has this post at the American Express Open Forum titled; ‘The Changing Consumer Experience‘ […]

    8. ----------

  8. The Changing Consumer Experience - GUY KAWASAKI | Really Small Business Web Sites | October 28th, 2008 at 3:00 pm

    […] The Changing Consumer Experience - GUY KAWASAKI October 28th, 2008 | by cwalton | OPEN Forum by American Express OPEN | The Changing Consumer Experience […]

    9. ----------

  9. Must read: publikacja od Razorfish | Rafał Janik - Thinkmedia | October 28th, 2008 at 4:24 pm

    […] można pobrać po rejestracji tutaj lub bez rejestracji tutaj. Blogged with the Flock […]

    10. ----------

  10. ViNT // Vision - Inspiration - Navigation - Trends » FEED: The Razorfish Consumer Experience Report | October 29th, 2008 at 7:04 am

    […] FEED: The Razorfish Consumer Experience Report Razorfish heeft een rapport gepubliceerd dat de impact van Wen 2.0 en sociale media op bedrijven beschrijft. Het rapport kun je hier als pdf downloaden. Via […]

    11. ----------

  11. Planet Chiropractic | October 29th, 2008 at 9:30 am

    Twitter as only one example has been very good to us. Thanks Guy for the great tips.

    12. ----------

  12. tEarn Exitmercial | October 29th, 2008 at 10:53 am

    Great stuff. Rather than a PDF, embedded slideshow would make more sense.

    13. ----------

  13. FEED: Consumer Experience Report 2008 « HSM | October 30th, 2008 at 5:51 am

    […] […]

    14. ----------

  14. Mobile and The Changing Consumer Experience | | October 31st, 2008 at 12:18 pm

    […] Kawasaki has just written a post over on the OPEN Forum discussing the merits of the new FEED Consumer Experience Report by Razorfish.  Its […]

    15. ----------

  15. Weekend Reading | October 31st, 2008 at 6:01 pm

    […] The Changing Consumer Experience: A report from Razorfish […]

    16. ----------

  16. Bret | November 2nd, 2008 at 7:17 pm

    I’m reluctant to take seriously insights about user experience from a company that can’t format their online report about user experience in a user-friendly way. FAIL.

    17. ----------

  17. Robert at myGengo | November 19th, 2008 at 11:47 pm

    Thanks for the report!

    Also… could you say ‘this is a PDF’ or something like that before the link next time?

    18. ----------

  18. Jane | November 24th, 2008 at 1:17 pm

    Thanks for pointing out this report, interesting stuff.

    19. ----------

  19. styropor.digital » Blog Archive » Links zu Weihnachten… | January 2nd, 2009 at 8:08 am

    […] The Changing Consumer Experience […]

    20. ----------

Add Your Comment

* required
** required but will not be published