The global financial crisis is cutting deep into the economy. Consumer confidence has hit record lows. Layoff announcements seem to arrive daily. Against this bracing headwind, small- and medium-sized businesses need to batten down the hatches and continue seeking new opportunities. To learn about the best ways they can outlast competitors and avoid knee-jerk reactions that turn customers off, Knowledge@Wharton, the Wharton School’s online business journal, has asked professors specializing in entrepreneurship and family business for advice.

In this second in a series of 12 Knowledge@Wharton podcasts, management professor Raffi Amit discusses the three most important things smaller businesses should do.

 

 Knowledge@Wharton - Interview with Raffi Amit, part II: Play Now | Play in Popup | Download