When it comes to politics, I’m pretty quiet.  In fact, few people typically know which way I “lean”.  And that’s OK with me.  When I find myself in conversations with people on the matter, I tend to contribute more by listening.  And frankly, I can generally see my conversation partner’s perspective on it.

I mean what platform is “correct?”  Who has the “best” political model? Republicans? Democrats? Independents?  Well, I believe it’s subjective and depends upon the context.  Each typically comes along with salient points.  This is not to say I don’t stand for one thing.  I do…and I always encourage active participation in the process.

But when you truly reflect on the impact an election has on your life and business…I invite you to consider how it compares to the effect you (and your management team) have on it.  My guess is that your active participation and control of the business dwarfs the trickle down effects of a change in political leadership.

We’ve just gone through an exciting time in our nation’s history.  Some consider this to be a “new beginning”.  I think that’s wonderful.  If it helps to spur healthy change, I’m all for it.  But if you believe that new political leadership is going to drastically change your business and life, I’m afraid you’re going to be disappointed.  The universal truth is that real change takes place from within. Relying on ourselves as leaders is always the path to improvement and profitability.

External forces of public optimism, ease of trade, and perhaps even tax benefits can certainly help, no doubt.  But I submit that the activities you engage in for the business such as improvement in strategy, operations, and marketing will have far more impact on the bottom line.  And I believe that if you’ll ask the administration (outgoing or incoming) what they think of the subject, they’d agree with it too.

Scott Campbell is the Founder of Impact Marketing and a Duct Tape Marketing Coach located in Atlanta, GA. For more information online at www.impactyourcompany.com.