Joe Dager

Remember the old adage about marketing - only 50 percent of your marketing works, you just do not know which 50 percent? Many marketers are still under that philosophy.

Today’s companies are innovative and focuses on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to their marketing practice.

Some marketers still believe a system will stunt their creativity, but it has been proved time and time again that a system will stimulate creativity. Applying lean principles to your marketing will lead to more creative ideas that your customer truly wants rather than just another cute campaign. Do you believe Microsoft customers wanted Bill Gates and Jerry Seinfield? Do you even think they wanted, “I am a PC?”

Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery and high-quality products and services. read more

Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before?  We all would like to be able to do it, but we know that it’s not possible to do. Even the seasoned investor is unable to do this. We know one of the best strategies is dollar cost averaging, though few of us do it.

Good marketing advice would be to avoid trying to time the market. Many people and organizations market around events, product launches, seasons, and many other  single occurrences.  But my advice to you is to do a little marketing each day. And if you do that, your single events and your marketing will be a much greater success.

Marketing needs to emphasize client relationships based on trust and knowledge.  This approach is not necessarily unique, but it’s never been more vital than today.  So here’s a few simple steps that I would advise you to try: read more