Current customers can tell you what you’re doing right and ex-customers can speak about what you’re doing wrong. If you listen carefully you’ll learn what each group needs and how they make purchase decisions; information you can use to your advantage.
To get this valuable information on a budget, consider building low-cost “listening posts” on the Internet. Ask customers to take a Web-based survey or visit a chat room where they can discuss their needs. Use these forums to start an open and honest dialogue with, and between, customers. read more














