Susan L Reid

If you’re like me, you have a love-hate relationship with the phrase “boost productivity.” You know it’s important. Your business depends on it. But who has time to focus on boosting — let alone doubling — productivity in tough economic times?

Well, the fact is, in our current economic recession, increasing productivity is one of the most important things you can do to save your business from going under.

Boosting productivity will:

• Increase your profit.

• Improve your efficiency.

• Ready your business to get back in the game quickly when the economy opens up again.

Implement the following week-by-week steps, and you’ll find yourself doubling your productivity in six weeks or less.

Six Weeks to Doubled Productivity read more

Whether you’re a solo entrepreneur, a small business owner, or a corporate executive, one of the things that can drive you absolutely nuts is trying to figure out how to silence the inner critic that rears its ugly head and stomps your business dreams into the ground whenever you try to take a significant step forward.

It’s even more discouraging when the answers people give you about how to deal with this critical inner voice sound good in theory but are difficult in practice.

No doubt, you’ve already had to contend with “The Critic” when you try to venture out or move your business forward. The following remarks by The Critic may sound familiar:

• Where are you going to get the money to do this?

• This will never work.

• You’re just wasting time with this idea.

• What if you don’t succeed?

• You can’t pull this off.

Well, get ready to celebrate, because I’m about to reveal the secret that will solve this excruciating problem once and for all. And, relax. It doesn’t involve that common but useless advice to “push through your fears.” read more

Marketing your book online is both rewarding and challenging. It’s rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the challenging part.

There is a method to marketing your book online that you’ll need to follow if you want to leverage your efforts and steadily increase sales. If your marketing efforts are haphazard, you’ll put a lot of effort into marketing your book and become frustrated with the results. If you do them in the right sequence, though, your marketing efforts will yield exponential, long-term results.

Whether you have published your book through a traditional publishing house or a print-on-demand publisher, you must take a highly active role in promoting and marketing your book.

Follow these ten steps to build interest and drive sales. Implement them in the order given to maximize your online marketing efforts.  read more