Troy Braithwaite

Drastic times call for drastic measures.  With so much uncertainty surrounding our economy, it is time for all small business owners to take a deep look at their business and figure out where they can “trim the fat”.

In most cases, if you REALLY look closely at what you are paying for and the benefit you are receiving, you will be surprised at how much you can cut back.  Most of us get lazy and start paying for luxuries through our business because we think we need them or just because we can.

Well, times have changed.  If your bottom line is shrinking, it is time to take action NOW!  Don’t wait for the economy to turn around.  Take this opportunity to really trim the excess fat and create a more efficient business.  Then, instead of just surviving in this economy, you will thrive in it.  And then, once the economy does turn back around, you will be that much better off.

Now, I know this is hard to do.  I have been doing it in my own business - and it is HARD.  Change is never easy; it’s easier to just continue on the path that we are on and hope that we will still make it to our destination.  Unfortunately, by not ADAPTING to our current economy, it’s comparable to following a road map from the year 1980 - chances are, the roads have changed and if you are looking at the wrong map, you are going to get LOST! read more