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In my last post, I promised to cover some simple ways to make your presence on the web more conversational. But before I do that, let’s talk about what I mean by “Conversational” in the context of the web (as opposed to say, a restaurant!).

I’m currently at work on a new book, provisionally titled “The Conversation Economy,” which argues that we are entering a new era of communications between business and customer. And the critical transit of that communication is the Internet – an ubiquitous medium that our customers love. (Hence my thesis, in my first post, that we’re all in the media business now, whether we like it or not). Read entire article.

Posted in Sales & Marketing, Technology