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(Part Two of a series, Part One can be found here)
Think about your favorite part of running your business. (OK, besides counting the money.) Is it the independence you feel from being your own boss? The pride of ownership in something you’ve built? The satisfaction of having made it this far?

Or might it also be the pleasure you get from providing a service that others value?

We humans are a very social lot. Without getting too academic, a pretty common tenet of psychology states that our greatest satisfaction comes from adding value to the lives of others. I know that in my business, my greatest satisfaction comes from the result of the work we do – providing a key source of revenue for scores of talented publishers. So think about that question again – what gives you the greatest satisfaction in your business?
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Posted in Leadership, Sales & Marketing