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One day not long ago we got a call in the office. My husband looked at the caller ID and said, “Hey, this says Google is calling. Can that be? Or is it some telemarketer spoofing Google?”

In fact, it turned out to be Google. Calling me.

Yes, I really got a call from Google. Out of 300 million people in the United States, Google had chosen to call li’l ole me.

When I heard the young woman in the other end of the phone say, “Hi, this is Emily from Google” I zipped through a range of emotions in about 3 seconds flat.

First I got a little thrill. Hmmmm, I thought. Have they heard about me and want to recruit me? Or maybe they want me to speak at one of their events. Could be a big opportunity here ….

No, wait! My next thought came with a sinking feeling. Uh, oh … I wonder if I inadvertently violated one of their quality guidelines for my website. Maybe they’re calling to tell me my site is being removed from the Google index. Geez! How bad could it be, that they have to call me personally to lower the boom?

Well, as it turns out, it was neither of the above. Read entire article.

Posted in Planning & Strategy, Sales & Marketing