How Much Time Do You Spend on “Insecurity Work?”
The entrepreneur, small business owner, and anyone else trying to make a name for him or herself has likely spent repeated amounts of time checking their website’s analytics, their company’s ranking on search engines, their google alerts, their twitter search results, and even things like their bank account balance and sales data. While all of this information is arguably important, none of it requires an hourly review. In fact, much of this information could be revisited every few days or even weekly.
Nevertheless, we have the tendency to revisit this data constantly. Why? After multiple conversations about this phenomenal and instinctual time-sink (and some introspection), I have come to realize that a very human sense of insecurity is at the core of this behavior.
Quite simply, I have come to define “Insecurity Work” as stuff that we do that (1) has no intended outcome, (2) does not move the ball forward in any way, and (3) is quick enough that you can do it multiple times a day without realizing - but, nonetheless, puts us at ease.
While I am sure that there has always been a tempt for people to spend their time on insecurity work, new technology and ubiquitous online access has made it easier now than ever before. Data that COULD make you feel more at ease is now always at your finger tips. And therefore, we always have a desire to access it - again and again. Why? Because, deep down inside, we are always wondering what we are missing.
The antidote to the addiction of insecurity work is a combination of awareness, self-discipline, and delegation.



















