The Fight Between “Urgent” and “Important”
When something is urgent, you rush to do it. When something is important, you prioritize it. In our everyday lives, we are forced to manage urgency and importance simultaneously. Especially in the buzzing environment of a small business, important projects require time and mental loyalty. The “urgent” matters that arise with everyday projects can interfere with our long-term objectives. Without a discerning effort to focus on long-term initiatives, your progress will stall.
You have goals that are important to you, and you have day-to-day problems that require urgent solutions. All too often, our tendency is to focus on fixing. “If it’s urgent, I’m on it,” you might proclaim. But how do we stay focused on our long-term goals? Can we really let everything that is merely “important” suffer at the mercy of urgent tasks? Especially for those of us that have families or passions of the utmost importance, how can we protect them? If you let urgent matters consume your time, you’ll never make progress on anything important. Read entire article. ![]()


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