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Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at “something.” We started a business because we were good at accounting, or landscaping, or building houses, or freelance writing, or software programming, or Web design.

But chances are, we are not that great at sales and marketing. Heck, you can’t be good at everything, right?

Unfortunately, no sale = no eat.

But if you want to boost your marketing by 100% and make it easier to get sales, try this one little technique that anyone can learn to do … Read entire article.

Posted in Sales & Marketing

As if running a business wasn’t challenging enough, now you have to worry about your business getting trashed at voting websites and in blogs.

Imagine that you’ve dedicated years of sweat and toil and shoestring budgets just to build a business. You love your business.

You take joy in serving customers. You pride yourself on your business’s customer service. Fact is, most of your customers are satisfied. Some are ecstatic.

But let’s say one customer isn’t satisfied. You and that customer had “issues” that ended with you or the customer saying goodbye. Now that ex-customer has his or her revenge – going out to Yelp.com or another site and leaving a scathing review about your company, its products or services.

Worse, when prospective customers and the public go to Google to research your company, what do they see? That bad review appears on the first page of the search results.

In effect that one dissatisfied customer has a megaphone to spread his or her feelings about your company all over the world (or at least all over the World Wide Web). Read entire article.

Posted in Planning & Strategy, Sales & Marketing