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Not so long ago I was a video naysayer.

Oh, online video sounded great if you had a “video-worthy” consumer product, such as T-shirts with funny logos. But not for the typical small business in the mainstream in the United States — the retail establishments, manufacturers, medical professionals, engineering firms, CPAs and others. The chances of those kinds of businesses getting any traffic or new customers with video seemed remote. Or so I thought.

But — I have changed my view. One reason is that Google has integrated YouTube videos aggressively into the regular search results. Now there’s identifiable value from videos. By creating a video and hosting it on YouTube, it gives your business an extra shot at getting listed on the first page of the Google search results. Your company’s Website AND its YouTube video could both appear high up in Google. Read entire article.

Posted in Sales & Marketing, Technology